Posted 3 days ago

So sick. Craig Anderson

Posted 1 week ago

Making things happen: Samantha Jo Alonso

I got the chance to meet Sam at the Nike Womens Marathon late last year held in beautiful San Francisco. Nike Sportswear did it right and appointed Sam to be the stylist for the Nike Runway Crew. As soon as I stepped through those doors, she was killing it in full force. I enjoy watching fellow creatives do what they love, and it was just amazing to see her in action, and treat the runway models like blank canvases. Fashion is art for Sam. Fashion is life for her I would imagine, but the thing that blew me away was her passion to empower. 

With her passion for fashion, along with her love for running, Sam wanted this journey to mean more. Run With Purpose is one of the mission statements, and it doesn’t get any more inspiring than that. In the end, Sam wants all individuals, especially women to exude strength, confidence, and a desire to look good for victory. More importantly, a superwoman attitude!   That is what Mission I’M Possible is about.

In celebration of the festivities, a Mission I’MPossible T-Shirt was released in Collaboration with notorious athletic brand UNDFTD & NSW at their San Francisco Branch. I came out to show my support of course and bought Ts for me and the wifey! 

Here is a pic with Sam & Miami fashionista bloggers, We Can Pretend.

Everyday I feel extremely blessed to be surrounded by positive creatives like Sam. Having the chance to collaborate with her & the amazing team at Fruition is such a fresh process. Stay tuned for future projects!  All work and all play for 2012!

The Pursuit of Cool

Posted 3 weeks ago
I’m never content with what I do. I live in a sort of permanent dissatisfaction. I think that’s the secret to doing things well. Karl Lagerfield
Posted 3 weeks ago
If you love what you do, and you feel that it matters, then the passion will show. In today’s world, ” I care” is not just a nice phrase, its a two-word recipe for excellence success, and fulfillment. It all boils down to who really cares and those who really don’t. Unknown Wise Person
Posted 3 weeks ago

Jeff Staple

The rules for success by Steve Jobs

Do what you LOVE to do, and do it so well that those who come to see you do it will bring others to watch you do it again and again and again.


“I have found that if you love life, life will love you right back.”  - Arthur RubinStein

Happy New Year everyone!  I hope everyone had a great holiday. I am so stoked for what this new year will bring all of us. As I reflect upon the many things I am grateful for, I think about the simple everyday things that we can easily take for granted. I dunno, things like…music, smiles, kids, water, parents, straws, books, waking up healthy & alive!  Yeah, totally random order, but you know what I mean. 

What I hope to inspire in myself, as well as others is to enjoy this short life we have. I simply want to grow up, but always stay young at heart with an OPEN mind. As I interpret this into my photography, I want to celebrate love in the most simplest form. I want to showcase the everyday things that couples really do, which is essentially just hanging out.  

Here are a few sneaks from Christa & John’s shoot. You can just tell that they are comfortable and in their element. This is life for them, and I love that. I hope we can all appreciate the little things everyday, just like this.